Asda, Marks & Spencer, Morrisons, Sainsbury’s, Tesco, Waitrose, Coca-Cola Great Britain, Kerry
Foods, Kraft, Mars, Nestle, PepsiCo, Premier Foods, Unilever, Beefeater (Whitbread),
contract caterer Compass have all joined the fight against obesity and are leading the way in
signing up to the Responsibility Deal’s calorie reduction pledge.
has one of the highest rates of obesity in Europe and some of the highest rates in the developed
world. Over 60 per cent of adults and a third of 10 and 11 year olds are overweight or obese.
Consuming too many calories is at the heart of the problem.
Making commitments today to cut and cap calories are some of the
world’s biggest food and drink manufacturers and best known brands. More than three-quarters of the
retail market has signed up. In addition, among the first signatories are some of the top caterers
providing meals in thousands of out of home settings, including Subway’s 1,423 stores - ranked
number two by total meals sold. The impact of these commitments will help millions of people eat
and drink fewer calories.
The following examples highlight some of the initiatives being taken,
which include companies actively promoting and incentivising customers to choose lower calorie
options. For many these examples are just one part of a wider calorie reduction
Asda will develop a
new reduced calorie brand across a wide range of products that will contain at least 30
per cent fewer calories than their core Chosen by you
Britain will reduce the calories in some of its soft drinks brands by at least 30 per
cent by 2014;
Mars will cap the
calories of their chocolate items to 250 calories per portion by the end of
Morrisons will launch
a range of healthier products developed by their chefs and nutritionists. More than 300
lines will be introduced, including low calorie and high fibre offerings. Key to this
range will be an easy to read and understand labelling
manufacturers of brands including Ambrosia, Batchelors, Hovis, Loyd Grossman,
Mr.Kipling, and Sharwood’s, will reduce calories in one third of their sales by the end
of 2014 and at least 30 per cent of new products will be lower calorie
The Subway brand has
committed to offer five out of their nine Low Fat Range Subs, each with fewer than 370
calories, as part of their £3 lunch offer; and
Tesco is on track to
remove 1.8 billion calories from its soft drinks, will expand its Eat, Live and Enjoy
range of low-calorie meals and is making it easier for shoppers to spot low-calorie
options through its "Green Ping" labels.